The Brand
About The
Well & Wild
The Well & Wild was born at the intersection of crisis and clarity. When Francesca watched both of her parents face serious illness — breast cancer and leukemia — at the same time, something broke open. Not just grief, but vision.
The reckoning was clear: our healthcare system had very little to offer beyond damage control. The original medicine — herbs, food, water, rest, connection — had been rebranded as "alternative" while a pharmaceutical industry built on symptom management had taken reign.
"The Well & Wild exists at the intersection of health and wealth — because you cannot fully have one without the other."
The reckoning stretched further — into the way we work, live, and run ourselves into the ground and call it ambition. Burnout is not a badge of honor. Trading your time for money is not a sustainable life.
So The Well & Wild became a container for both. A brand, a collective, and a living experiment in what it looks like to heal your body and build your wealth — at the same time, without compromise.
The Mission
Built on Three Pillars
Health
Whole-body vitality through food, water, herbs, movement, and nervous system regulation. We teach women to become their own healers.
Wealth
Building a life of your own design, as self-care. A path you grow on your own terms — one that fits your life instead of consuming it.
Love
Nourishing relationships — with yourself, your community, and the world around you. The foundation that makes the other two worth having.
The Founder
Francesca
Heinz Marino
Francesca Heinz Marino is a holistic nutritionist, certified yoga instructor, licensed massage therapist, and serial wellness entrepreneur based in Santa Teresa, Costa Rica.
Her path into holistic health began not in a classroom but in a crisis. Watching both parents navigate serious illness simultaneously — breast cancer and leukemia — she encountered the limits of conventional medicine head-on. What emerged from that season was a deep hunger for a different way.
She spent the next decade immersed in the study and practice of integrative health — earning certifications in holistic nutrition, yoga, and massage therapy; hosting retreats across Bali, Costa Rica, Mexico, and the United States; and building multiple wellness businesses from the ground up.
"I realized the system our culture has bred is keeping most women burnt out. Sick and broke is not a coincidence — it's a design flaw. I wanted to address both."
That insight gave birth to The Well & Wild — a brand built at the intersection of ancient healing wisdom and modern entrepreneurship. Today, Francesca works with women globally through 1:1 consulting, group programs, retreats, and the business opportunity, guiding them to reclaim their vitality and build a life of their own design.
She lives and works from Santa Teresa — where the ocean, the jungle, and a deep commitment to holistic living remind her every single day why this work matters. Her life is her message: that health and wealth are not competing forces. They are the natural result of alignment.
Life in Costa Rica
This Is the Office
The Beach, Daily
Built for Freedom
Living Water
The Collective